BYD Malaysia has announced a strategic leadership transition as Eagle Zhao moves to a full-time role as President Director of PT BYD Motor Indonesia. Succeeding him is Jacob Ma, who has been appointed Managing Director to oversee both the BYD and Denza brands in Malaysia.
Since BYD’s 2022 entry into Malaysia, Zhao managed the local market introduction of the Atto 3, Dolphin, Seal, M6, Atto 2, Seal 6, and Sealion 7. He also oversaw the launch of the Denza brand and the introduction of the Denza D9 to the local market.
“Malaysia has been an incredibly important chapter in my journey with BYD,” said Eagle Zhao. “Together with our dedicated partners and team, we have built a strong foundation for both BYD and Denza. I am confident that the momentum we have created will continue to propel the brands forward.”
Jacob Ma brings with him extensive global experience from BYD’s headquarters in Shenzhen. Before this appointment, he spent five years as the Head of Training at BYD HQ and two years as the Vice President of BYD Indonesia, where he focused on developing international market readiness programmes and leading capability-building initiatives.
His earlier career included roles as a consultant and in the aviation industry, providing him with a foundation in technology transfer and operational transformation.
RELATED: Century-old Penang icon reimagined as BYD Mansion Macalister 3S centre
In his new role, Ma will be responsible for overall business strategy, sales, marketing, and after-sales operations. He will focus on strengthening dealer partnerships and expanding the product portfolio while maintaining brand differentiation between BYD and the premium Denza line.
“I am honoured to take on this responsibility at such an exciting time for BYD Malaysia,” said BYD Malaysia Managing Director, Jacob Ma. “Malaysia remains a strategic market for the Group, and we are committed to delivering innovative products and comprehensive ownership experiences to our customers. Our focus will be on reinforcing operational excellence, elevating customer experience, and ensuring sustainable growth for both BYD and Denza.”
ALSO READ: BYD reportedly mulling Formula 1 entry to boost global appeal
