Mazda has introduced a new logo, which will be slowly implemented across all facets of its business in phases. Making its official debut at the Japan Mobility Show 2025 booth, the logo now takes on a more simplified look and represents the company’s corporate identity goals for the future.
The new logo is an evolution of the existing emblems, retaining the iconic “Winged-M” shape. That said, the outer ring is now more circular than its predecessor, and features an overall flatter look rather than the iconic sculpted chrome we’ve been familiar with over the years. The wordmark has also been simplified for a more “modern style”.
Now officially adopted on the Mazda Corporate website, the company says its more refined design will allow for better visibility, particularly in digital environments. The company says the new logo represents “the company’s commitment to continuous self-reform and dynamic, unceasing growth.”
The “Winged-M” Mazda brand symbol that we know of today was first unveiled in 1997, with the Mazda wordmark in “Mazda Blue” debuting earlier in 1991. Its chrome oval shape with a sculpted wing at the centre not only looked like a cleverly-designed “M”, but also established a new corporate identity to unify brands domestically and internationally.
Over the years, Mazda stuck to this brand symbol and wordmark with minor tweaks along the way. The Mazda blue was gradually phased out, remaining only as an outline on the wordmark in 2015, before disappearing completely by 2018. Now, both the symbol and wordmark have been dramatically simplified again for the era of digitalisation.
Despite being newly announced, Mazda’s refreshed logo has already appeared in the wild, as seen on the various Mazda-Changan models in China like the Mazda EZ-60 and 6e. The brand says the new and current symbols “will be applied optimally according to location and media”.
Along with Mazda, many other brands have also updated their logos in recent years — including Bentley, BMW, Volkswagen, and Suzuki, the latter receiving its first update in over 20 years. With everything now digitalised, even the way cars drive, we can expect to see more rebrands like this in the future — some perhaps more radical than others.
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