At the launch event of the Honda City Hatchback facelift today, Honda Malaysia announced that it is aiming to sell around 900 units of the B-segment hatchback per month. Out of the 900 units, the e:HEV RS variant is expected to contribute 18% of the sales, while 27% of the sales are expected to come from the petrol RS variant. Honda is predicting the V variant to contribute the most sales at 33%, while the E and S variants are expected to contribute 11% each.
Originally launched in Malaysia back in 2021, the carmaker has since sold a total of 28,700 units of the City Hatchback in the country. In fact, 10,300 units of the Honda City Hatchback were delivered in 2023 alone. The e:HEV RS hybrid variant contributed to 16% of the company’s total hybrid sales to date.
Honda Malaysia currently sells a total of five hybrid models. This consists of the Honda Civic e:HEV RS, HR-V e:HEV RS, CR-V e:HEV RS, City e:HEV RS, as well as the City Hatchback e:HEV RS.
As announced earlier this year, Honda Malaysia will be launching two new models in our market this year. Therefore, the facelifted City Hatchback won’t be the only Honda model coming into Malaysia in 2024. As to what model the next model will be, Honda Malaysia isn’t letting us know just yet, but there is a possibility that it is the brand’s e:NY1 all-electric SUV.
RELATED: 2024 Honda City Hatchback facelift launched in Malaysia, from RM86k – Honda Sensing as standard
The launch of the facelifted City Hatchback is an important one for Honda Malaysia as the model will continue to battle the likes of the Toyota Yaris and even the Perodua Myvi. The company sold a total of 21,500 cars in Malaysia in the first quarter (Q1) of 2024, which is a 23% increase in sales as compared to the same period last year.
Honda Malaysia previously mentioned that it is aiming to sell a total of 95,000 cars in 2024, which is nearly 19% higher than the 80,027 units the company managed to sell last year (which exceeded the 80,000 unit target set). This is an interesting goal as the Malaysian Automotive Association (MAA) is predicting a 7.4% dip in sales for passenger vehicles for 2024 in the country, caused by reasons such as the consumers’ concerns over targeted subsidy rationalisation, high cost of living, and higher service tax rates for vehicle repair and maintenance.
RELATED: Honda Malaysia aims to sell 95,000 cars in 2024, up 19% from last year
