Motul begins new chapter with official entry into Malaysia



Although Motul’s lubricants have been around in Malaysia for the past 30 years, the brand has just finally made its official entry into the country in 2024. The official entry is a historic milestone for Motul and it renews Motul Malaysia’s commitment to excellence in lubricant technologies.

Prior to its official entry into the country, Motul has established itself as a key player in the Malaysian automotive sector, combining global expertise with local market knowledge and insights. Most recently, Motul was named as the Event Title Sponsor for the upcoming 2024 Sepang 12 Hours.

Motul was founded in 1853 and it has been synonymous with innovation and excellence in lubricant technology since its inception. The brand’s legacy includes a prestigious history in racing and motorsports, supported by strategic partnerships with renowned teams across major racing events worldwide. More than just sports and tradition, Motul is at the forefront of continuously pushing the boundaries in automotive performance, ensuring that every Motul lubricant offers unmatched performance and reliability through racing.

Motul Malaysia & Brunei Country Manager, Ravi Shankar said, “We are proud to announce Motul’s official entry into the Malaysian market, through our strategic partnership with official distributors nationwide. The combination of our rich brand heritage in innovation, performance, and reliability along with 30 years of market presence will set us up to achieve greater heights and align with our aim to be the most responsible lubricants brand for all automotive stakeholders.”

One key partner throughout this journey was High N Lubricant Sdn Bhd (HIGH N), led by Mr Ti Chin Hwee. For 30 years, both partners have strived towards building Motul’s brand equity, aligned in their shared commitment to providing high-performance products for consumers. Motul Malaysia’s market entry reflects the importance of working with like-minded partners such as HIGH N, in building lasting customer loyalty amongst Malaysian automotive enthusiasts. Currently, HIGH N is the sole macro distributor for Motul Motorcycle products in Malaysia.

Ravi adds, “Our local distributor partners are carefully selected, and share our customer-first commitment, ensuring that every Motul product is backed by knowledgeable expertise and dedicated support. Beyond business, the collaborations represent our shared vision for advancing automotive performance and reliability in Malaysia. They are the backbone of our local operations, and we truly appreciate how these partnerships have been indispensable in establishing Motul Malaysia as a trusted brand.”

On seeking additional opportunities for collaboration, Ravi said, “We are certainly open to expanding our existing network of business partners in Malaysia, to further grow our brand and market footprint. We look forward to reaching out to more partners who share the same innovation- and customer-first values as MOTUL Malaysia.”

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For the automotive segments, Motul Malaysia’s distributor partners include:

  • Kai Shen Marketing Sdn Bhd; Central region (Kuala Lumpur, Selangor, Negeri Sembilan & Melaka)
  • Mr. Lubricant Sdn Bhd; Northern and East Coast regions (Perak, Penang, Kedah, Perlis, Terengganu, Kelantan, Pahang)
  • Absolute Top Power Sdn Bhd; Southern region (Johor)
  • Kai Shen Marketing (EM) Sdn Bhd; East Malaysia (Sabah & Sarawak)

For more information about Motul’s product range, upcoming events, and the location of official distributors in Malaysia, customers may visit Motul’s website or Facebook page. Additionally, they can also visit Motul Malaysia’s official online stores on both Shopee and Lazada.