Mercedes-Benz Malaysia recently held the 13th installation of its annual “Christmas in a Shoebox” corporate social responsibility (CSR) initiative at Rumah Hope. Through the programme, the company’s employees bought gifts for each of the 47 children at Rumah Hope.
The Christmas gifts were personally delivered by the employees, referred to as the “elf squad”, in a fleet of Mercedes-Benz EQ vehicles transformed into festive sleighs adorned with reindeer decorations. Santa also made a surprise appearance as he handed out the personally curated gifts to the children.
Upon arrival, the elf squad engaged the children in games and placed their wishes on the Christmas tree. The children also had the chance to showcase their creativity by crafting paintings reflecting the essence of Christmas and sustainability.
Additionally, Mercedes-Benz Malaysia also donated RM100,000 to seven non-profit organisations under the “Grants for Good” programme. These include the Food Aid Foundation, Zoo Negara Malaysia, Kiwanis Down Syndrome Foundation, Hospis Malaysia, and more.
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Earlier this year, Mercedes-Benz Malaysia announced the renewal of its partnership with Nicol David Organisation’s (NDO) Little Legends programme with a donation of RM100,000. Through the Little Legends sustainability workshops, employees took part in educating the next generation on the importance of leading a sustainable lifestyle.
Mercedes-Benz Cars Malaysia CEO & President, Amanda Zhang said, “As we wrap up a meaningful and impactful year, our annual “Christmas in a Shoebox” stands as a strong testament to our commitment to community engagement. It is a joy to see the children at Rumah Hope happy. Our employees also had fun participating in this festive CSR initiative event – doing their bit to create a better and sustainable future for the next generation.”
“Mercedes-Benz Cars Malaysia is committed to creating a better future within the communities surrounding it – through its sustainability, social and corporate initiatives. With sustainability being our guiding principle and a key corporate strategy, we have consistently created a positive impact within the communities this year through our CSR initiatives which included the ‘Grants for Good’ campaign and our renewed partnership with the Nicol David Organisation’s ‘Little Legends’ initiative. While giving back to society, we also fostered employee camaraderie and relations, unity and cohesiveness across the company towards good causes.” added Zhang.
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