BMW has unveiled its latest design concept, the BMW Vision Neue Klasse, which previews what the brand’s next generation of vehicles will look like. In terms of design, the Vision Neue Klass features typical BMW design elements, such as the marque’s signature design elements such as the kidney grille, double headlights, and the Hofmeister kink on the side window graphic.
Also included with the concept car is a lighting effect with three-dimensional animation which can be activated as the owner approaches the car. At the front of the BMW Vision Neue Klasse is a steeply forward-slanting “shark nose”, along with “powerful” wheel arches, and a retractable greenhouse.
The BMW Vision Neue Klasse showcased by the company is finished in the “Joyous bright” exterior paint job, together with black side skirts and bumpers to provide some contrast. Fitted onto the concept car is a set of 21-inch aerodynamic wheels, which pay tribute to the motorsports-inspired classic cross-spoke design.
BMW also said that its exterior showcases design elements that will define the different Neue Klasse models, and describes it as “clear, elegant, and timeless”. The Vision Neue Klasse’s design is also said to be so futuristic that it looks like it has “skipped a model generation”.
Another point that has been highlighted regarding the BMW Vision Neue Klasse is the increased use of secondary raw materials and reduced material variety. This has been done in order to enhance circularity.
The BMW Neue Klasse will be powered by the sixth-generation BMW eDrive, which is said to reduce carbon footprint across the car’s lifecycle. In addition to the electric motors, the concept car is also equipped with newly developed round battery cells, which the carmaker says come with more than 20% higher energy density than that of the prismatic cells it previously used.
The sixth-generation BMW eDrive technology is also claimed to improve the Neue Klasse models’ charging charging speed by up to 30% and boost their range by up to 30%. As a result, the overall vehicle efficiency is also said to be increased by up to 25%.
BMW AG Development Management Board member, Frank Weber said, “30 percent more range, 30 percent faster charging, 25 percent more efficiency – the Neue Klasse represents a major technological leap that will take EfficientDynamics to new heights. The same applies to its design – which could not be any more futuristic.”
“With the Neue Klasse, we have embarked on the biggest investment in the company’s history. We are not just writing the next chapter of BMW: we’re writing a whole new book. That’s why the Neue Klasse will certainly impact all model generations,” Weber added.
Inside of the BMW Vision Neue Klasse sports the next generation BMW iDrive infotainment system, which the company guarantees “a unique digital user experience that merges real and virtual worlds”. Analogue operating controls have been reduced to a minimum, according to BMW.
Among the equipment included with the concept car are the BMW Panoramic Vision, the central display, and the multifunctional buttons on the steering wheel. The BMW Panoramic Vision in particular projects information at the ideal height into the driver’s line of sight, and for the first time, across the entire width of the windscreen. Additionally, the BMW Panoramic Vision can also be interacted with by the front passenger. Drivers can also move content shown on the Central Display to the BMW Panoramic Vision.
When the Vision Neue Klasse is made into production, the BMW Panoramic Vision will also be working hand in hand with the BMW Head-Up Display. There is also the BMW Intelligent Personal Assistant which can be interacted with via voice control.
Also fitted with the BMW Vision Neue Klasse are bright cord fabrics and a steering wheel that is flattened at the top and bottom. Besides, the front seats are attached to the floor by a single bracket, which frees up additional legroom for the passengers at the back.
The BMW Vision Neue Klasse will be manufactured at the company’s new plant in Debrecen entirely without fossil fuels. There will also be a wider use of raw and secondary materials produced with reduced CO2, according to the carmaker.