The 2023 Honda Accord is not coming to Malaysia – Death of the D-segment saloon?

During the launch of the 2023 Honda City Facelift today, Honda Malaysia today announced that the 2023 Honda Accord won’t be coming to Malaysia. If you’re unaware, the Honda Accord has just been given an all-new refresh which debuted back in November 2022.

The news comes as a surprise but perhaps could have been predicted with the declining popularity of the D-segment saloon in Malaysia. In our country, the two most prominent D-segment saloons would be the Honda Accord and the Toyota Camry.

Unfortunately for D-segment saloons in Malaysia, they are no longer just rivaled by their segment competitors, but also by C-segment SUVs and D-segment SUVs. Even C-segment saloons have grown in dimensions, rendering the D-segment saloon segment redundant.

While the Toyota Camry has gone in the direction of luxury, the Honda Accord still retains a somewhat entry-level positioning. The Honda Accord for Malaysia is currently offered in two variants, namely the 1.5 TC and the 1.5 TC-P. Prices start at RM187,400 for the TC and top off at RM197,400 for the TC-P.

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Powering the outgoing Malaysian-spec Honda Accord is a 1.5-litre turbocharged engine that drives the front wheels. Maximum power abd maximum torque are 201 hp and 260 Nm respectively. The engine is paired with a CVT. Safety-wise, the new Accord with 5-star ASEAN NCAP rating comes with six airbags, four sensors each in the front and back, Honda LaneWatch Camera, Emergency Stop Signal and Hill-Start Assist.

Exclusive to the TC-P model are features such as the 360-degree camera, Tyre Deflation Warning System, Cross Traffic Monitor, Smart Parking Assist, and Honda Sensing which now includes Adaptive Cruise Control with Low-Speed Follow and Auto High Beam.


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