New Mercedes-Benz entry-level concept teased for IAA Munich 2023 – Is this the next-gen A-Class?

Mercedes-Benz is set to reveal a new concept vehicle for its entry-level vehicle line-up at the upcoming IAA Mobility Munich auto show 2023 in September this year. Looking at the teaser image from Mercedes-Benz, the concept could likely evolve into the upcoming Mercedes-Benz A-Class sedan or the all-electric CLA.

The car in the teaser image is shrouded in shadow, as is standard operating procedure. Brightening up the image in Photoshop, though, and we can pick out a couple of interesting details.

These include the fashionable sloping roofline, a short rear deck, plus some white accents that extend significantly from the headlights and tail lights into the door panels on the side. The car’s A-pillar mounted side view mirror can also be seen and is painted in black, giving it a contrast against its red body paint.

Interestingly, the concept here doesn’t come with any visible door handles. While this could be due to its concept car nature, it could also be hinting at the car’s flush door handles, as range could be an important consideration for Mercedes-Benz’s upcoming entry-level models.

That’s because the car is rumoured to be underpinned by Mercedes-Benz’s upcoming MMA platform, which could open up the possibility for further fully-electric variants, in addition to the usual combustion engined offerings.

The rumour is further supported by a nugget of information obtained from a recent annual North American Mercedes-Benz dealer meeting, suggesting that an upcoming fully-electric CLA model will boast up to 643 km of range.

RELATED: Electric Mercedes-Benz CLA and “electric GLC” to debut in 2024, may drop EQ name

2022 Mercedes-Benz EQA 250 AMG Line

While we may have only just welcomed the facelifted Mercedes-Benz A-Class range here in Malaysia, the current generation model has now actually been around since 2018 – and in modern automotive industry terms, that’s nearly as long as a lifetime.

Similarly, the current generation Mercedes-Benz CLA has also been around since 2019. A replacement is likely due sometime in 2025, putting it in just about the right timeframe for a concept vehicle now.

Besides the upcoming “entry-level” model, Mercedes-Benz will also be showcasing its next-generation all-electric models like the Mercedes-Benz EQA, EQB, and EQV at the upcoming Munich motor show. The Mercedes-Benz E-Class All-Terrain will also be making its world premiere at IAA Mobility 2023.

As a representation of its vision for an all-electric future, the German marque will also be using this opportunity to show off the Mercedes-Benz Vision EQXX all-electric sedan, as well as the Vision One-Eleven super sports car concept at the event – the latter only making its global debut last month.

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