BMW Malaysia together with Lee Motors has broken ground for the new Auto Care showroom in Alor Setar, Kedah that’s set to open by the first quarter of 2023. The new 50,000 sq ft facility will offer more than twice the space compared to the previous location and will feature the latest BMW Retail NEXT corporate identity.
The new showroom can accommodate up to 16 vehicles from the lineup of BMW and BMW Premium Selection vehicles. The Auto Care showroom is also home to two delivery bays, eight work bays – which can be expanded to 12 – along with two bays for reception-at-the-car. The new Lee Motors Auto Care showroom will be located at 218, Jalan Gangsa, Kawasan Perusahaan Mergong II, 05150, Alor Setar, Kedah.
Hans de Visser, Managing Director of BMW Group Malaysia said, “The new and larger facility by Lee Motors is a testament to the strong market growth for the premium segment in this region. With that, we are confident that they will be able to deliver the highest level of premium ownership experience for BMW customers in the area.”
““In 2022, we successfully delivered over 270 premium vehicles from the BMW Group portfolio, and we are looking forward to growing our deliveries alongside the expansion of our facility and services,” Eugene Lee, Managing Director of Lee Motors.
As an authorised BMW dealer for 20 years now and the sole dealer representative for the brand in Kedah. Driven by the passion to not only introduce new owners to the BMW brand, we are also looking to create better access to electrified mobility in Kedah,” he added.
On that note, Lee Motors together with BMW Group Malaysia also officiated a new BMW i Charging facility at the Royal Kedah Club, powered by local charging provider RExharge. The charging facility is open to the public, with an 11 kW AC charger that costs RM0.15 per minute and a 60 kW DC fast charger that costs RM1.40 per minute.