Universo Ferrari brings Maranello’s best to Sydney, Purosangue debuts



For the first time in the brand’s history, the world of Ferrari was showcased outside of its hometown in Maranello. Through “Universo Ferrari”, the Italian brand took over Winx Stand at Royal Randwick Racecourse from November 26 to November 29. Lasting four days, the exhibition was open to the public on its last day.

The stars of the show were the Ferrari Purosangue and the Ferrari Daytona SP3. Making their debut for the first time in the Southern hemisphere, both cars were launched in Australia at the first-of-its-kind event by Ferrari.

A key consideration of Universo Ferrari is to inspire enthusiasts of the future and to engage all people inclusively. As such Ferrari invited students from the University of Technology Sydney Car Society and welcomed its members to the immersion experience. Proceeds from the ticket sales will be donated to ‘Save the Children’ which is Ferrari’s long-standing global charity partner.

The exhibition showcases Ferrari’s journey right from where it all began for the brand: Racing. The first room of the exhibition transports visitors into Scuderia Ferrari, the brand’s Formula 1 team. From there, visitors walk into “Ferrari Classiche” which is a space dedicated to the stories of Ferrari models that have become automotive icons and the factory experts who restore and maintain them to a perfect state.

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Next is a room dedicated to the “Ferrari lifestyle and spirit of competition” that delves into the customer racing programs of Corse Clienti and Competizioni GT. Also displayed at Ferrari Universo is a preview of the Ferrari Tailor Made personalisation program, which seeks to fulfil specific customer requests through endless customisation possibilities.

Representing the Ferrari Icona series at Universo Ferrari are the Ferrari Monza SP2 and the Ferrari Daytona SP3. The Icona series is the brand’s limited-production special edition series. The exhibition ends on the rooftop terrace where Ferrari’s first high-riding vehicle, the Purosangue is displayed.

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At the event, Ferrari Chief Marketing & Commercial Officer, Enrico Galliera said, “Ferrari enjoys a time-honoured bond with the motoring enthusiasts in Australia, having been here for the last 70 years while the brand celebrates its 75th anniversary. It’s fitting that we share this occasion with our clients and fans by having this unique exhibition, thus bringing a piece of Maranello to Sydney”.

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