While most luxury performance brands have at least one EV or one SUV in their line-up, Bugatti is giving a firm “No” to both EVs and SUVs. And this is the brand’s firm decision for at least another ten years. In an interview with Automobilwoche, Bugatti CEO Mate Rimac said, “A purely electric version is not included in our ten-year plan for Bugatti. There will also be no SUV”.
Bugatti-Rimac was formed in July 2021 with Croatian company Rimac owning 55% and Porsche owning 45%. Previously for over two decades, Bugatti was owned by the Volkswagen Group. Porsche is currently expanding its EV lineup with an EV Porsche Macan next year. Also in the pipeline for the Stuttgart company is an all-electric Porsche Panamera set to debut in 2027, alongside a new Porsche Taycan.
Rimac on the other hand has shown the world just how capable they are of producing high-performance electric cars. The Rimac Nevera accelerates from 0 to 100 km/h in a blistering 1.97 seconds. Had the Croatian company focused on building a one-trick pony for the drag strip, they could have even made a car capable of 0-100km/h acceleration in less than one second. Despite the EV ambitions and EV capabilities of both owners of Bugatti-Rimac, it seems no Bugatti EV is in the plan for the next ten years.
Not one to follow the crowd, a Bugatti SUV is also not in the plan (at least for the next ten years). On the subject matter, Mate Rimac says, “If it’s comparable, then it’s not a Bugatti”. Looking at other luxury performance brands, Aston Martin, Lamborghini, and Porsche all have performance SUVs already. Soon to join the bandwagon is Ferrari with its upcoming Purosangue.
A hybrid concept may be previewed in the next generation of sports cars, but it has to offer a usable electric range. Rimac says that it wants to increase the previous maximum range of 20 km for hyper hybrids to at least 50 km. As for now, Bugatti fans can rejoice with the fact that the brand has no plan for an EV or an SUV.