Volkswagen Passenger Cars Malaysia (VPCM) recently celebrated the accomplishments of its dealerships through the Dealer Awards 2021. Dealers were awarded based on their achievements in sales, aftersales, marketing, customer satisfaction, and manpower qualification.
Lee Motors Autohaus (Volkswagen Alor Setar) took centre stage that night as they swept up two out of four major awards. It won the most prestigious Dealer of the Year 2021 and the Best Dealer for Category B. In receiving the awards, Lee Motors Autohaus was acknowledged for its solid sales performance, well-executed campaigns, services, and customer satisfaction.
Winners of the respective categories are as follow:
Dealer of the Year – Lee Motors Autohaus (Volkswagen Alor Setar)
Category A – F.A. Wagen (Volkswagen Glenmarie)
Category B – Lee Motors Autohaus (Volkswagen Alor Setar)
Das WeltAuto – PHS Autohaus (Volkswagen Puchong)
The Das WeltAuto (DWA) award was introduced in 2021 to acknowledge dealers based on pre-owned vehicle activities, as well as adherence to standards and processes. The DWA programme was launched in 2019 to provide customers with the option to purchase certified pre-owned vehicles with confidence and peace of mind. The programme is currently available in nine Volkswagen dealerships in the country.