Volkswagen Passenger Cars Malaysia (VPCM) and media art collective, Filamen, have announced a collection of exclusive non-fungible tokens (NFT) based on the Arteon called Accelerated Futurescapes.
Four one-of-a-kind crypto art inspired by the high-performance saloon will be sold on Pentas, a leading NFT platform in South East Asia powered by Binance Smart Chain. The NFTs will also be available on Filamen’s virtual gallery and co-curated design research platform, No-to-scale.
NFTs, or non-fungible tokens, are unique digital assets based on blockchain technology that allows for digital ownership. As each piece is uniquely certified where no two are the same. It is expected to appeal to art collectors and Arteon enthusiasts alike.
“Volkswagen has always been at the forefront of digitalisation initiatives in Malaysia, and pushing digital boundaries is something we constantly strive to do. With this collaboration, we are once again setting new standards, and we thank Filamen in realising this dream with us,” said VPCM, Managing Director, Erik Winter.
“We saw the project as a digital exploration of the relationship between the car and aesthetic imagery and the artworks are distinct visions of the Arteon, exemplifying a car beyond just a vehicle,” said Filamen co-founder Abdul Shakir.
Up-and-coming Filamen artists, Syed Mohamad and Jason Choo, were commissioned to create the NFTs, and the results are four visions of the future inspired by the Volkswagen Arteon; everything from design, performance, sound, shape, and the other little details that matter.
Syed’s work revolves around the themes of ‘energy’ and ‘motion’. Though digital, the work mirrors natural phenomena such as waves on the ocean surface. Jason, on the other hand, focused on fictional imagery. Using themes such as ‘life’ and ‘flight’ to represent the Arteon’s intangible dimensions, Jason’s work acts as a mediator between him and the audience.
The NFT project is the second art collaboration to feature the Arteon. In 2019, VPCM partnered with Wei-Ling contemporary art gallery to feature 13 Arteon Art Cars by 13 local artists that were auctioned off for charity.