Brand Finance, leading brand valuation and strategy consultancy, has published their annual Malaysia 100 2021 report listing the Top 100 most valuable and strongest Malaysian brands.
Petronas, Maybank, and Genting continue to dominate the Top 3 positions for the most valuable brands in 2021, with a combined brand value of USD 19 billion.
Petronas has held the top spot for the 11th consecutive year, with a brand value of USD 12 billion, and is still the only Malaysian brand to surpass USD 10 billion in brand value.
According to Brand Finance, the gap in brand value between first and second just shows how dominant the oil and gas company is despite seeing a 21% drop in brand value this year.
Brand Finance also measures the strength of a brand by evaluating its marketing investment, stakeholder equity, and business performance.
According to the criteria above, Digi reclaimed the title of Malaysia’s strongest brand from Petronas, with a Brand Strength Index (BSI) score of 87.3 out of 100 and a corresponding “AAA” brand strength rating. Petronas’ BSI score is 87.0.
As for other local automotive names in the Top 100 list, Proton came in 41st (up from 44th), while Tan Chong Motor retains its 91st position from the previous year.
Globally, Toyota overtook Mercedes-Benz in becoming the world’s most valuable automobile brand for the first time since 2017, with a brand value of US$59.5 billion.
Ferrari retained its position as the world’s strongest automotive brand with a Brand Strength Index score of 93.9 out of 100. It is also the only brand in the Top 100 to achieve the elite AAA+ rating.
Ferrari reacted proactively to the pandemic, shutting down production promptly and reopening to a safer working environment. According to Brand Finance, this helped minimise disruption and reinforced the brand’s reputation as a high-quality and responsible firm.