With over a billion active monthly users per month on TikTok, a survey by Dick Lovett in the UK has shown that BMW is one of the most popular car brands on the app with over 22 billion views.
This is followed by Audi with 8.9 billion views and Jaguar in 3rd place with six billion views. Household supercar makers like Porsche and Ferrari only gathered four and three billion views respectively.
Among the top three most popular car brands on TikTok, a survey was also conducted to find out which model from these three brands was the most popular.
BMW may be the most popular car brand on TikTok but it is the Audi TT that’s the most popular car on TikTok, with over 5.5 billion views.
Interestingly, the BMW M4 is the second most popular car among TikTok users, with over 1.3 billion views. That makes us wonder if the BMW M4 was a source of admiration or mockery because you know why.
In case you’re not convinced that SUVs have taken over the world, the most popular Porsche isn’t the 911 as you’d expect. It didn’t even make it to the top three!
Eight luxury brands were included in this survey including BMW, Audi, Jaguar, Porsche, Ferrari, Land Rover, Mini, and Aston Martin. The Top 3 most popular models from each brand are as follow:
BMW – M4, M3, M2
Audi – TT, A4, R8
Aston Martin – DBS, Valkyrie, Atom
Porsche – Panamera, Macan, Cayenne
Ferrari – 812 Superfast, Monza SP1, F8 Tributo
Jaguar – XE, XF, F-Type
Land Rover – Defender, Discovery, Discovery Sport
Range Rover – Sport, Velar, Evoque
MINI – Cooper, John Cooper Works, Countryman
According to Dick Lovett, the survey was conducted based on the number of views on videos using hashtags mentioning each car and brand on TikTok, with all view counts correct as of 15th June 2021.