Suzuki has just officially announced their return to Malaysia. The Japanese brand known for its compact and fun-to-drive vehicles will be distributed by Naza Eastern Motors (NEM).
The first Suzuki model is set to be launched in Malaysia this month, and two models are planned for the brand’s return.
SM Nasarudin SM Nasimuddin, Group Executive Chairman and CEO, Naza Corporation Holdings said, “It brings us great honour to be able to work with a Japanese automotive giant that successfully captured the hearts of Malaysian consumers during its years in the Malaysian market. The team at Naza Eastern Motors is committed to ensure we build on the strong reputation Suzuki has established by providing quality products that are reliable, desirable and cheerful.”
Suzuki’s first flagship 3S showroom is set to be located in Naza Automall, Petaling Jaya, Selangor. Inspired by the Suzuki “Way of Life!” motto, the 3,000 sqft facility will provide sales, servicing and spare parts for the new generation of Suzuki vehicles.
“Over the years, Suzuki has produced great products that have piqued the interest of many around the globe. We are looking to kick-start Suzuki’s reintroduction in Malaysia by launching two of its most discussed and desirable models this year. Loyal Suzuki fans can also expect an exciting product line-up in the subsequent years.” says Dato Nik Hamdam Nik Hassan, Group Chief Executive Officer, Automotive Group, Naza Corporation Holdings.
Meanwhile, the Senior Managing Officer, Executive General Manager, Global Automobile Marketing at Suzuki Motor Corporation, Mr Kinji Saito said, “We are delighted to return to the Malaysian market with the NAZA Group as our distributor. Our experience with the Malaysian market has been delightful due to the huge acceptance from our customers, and we greatly appreciate the continued trust for Suzuki. We are looking forward to introducing our latest award-winning cars to these loyal Suzuki fans.”
With regards to the first two models, nothing has been shared but SM Nasarudin did mention in a leading news daily the group will focus on businesses where the company would have more control, with the potential to bring in higher revenue and better profit margins.
Unfortunately, that discounts the entry and volume-selling models like the Thailand-made Swift and Ertiga-replacing XL7 seven-seater.
Models higher-up the price ladder would be the turbocharged Suzuki Swift Sport and a few SUVs. But given the indication of “most discussed and desirable models”, the Jimny definitely fits the description.
We at Autobuzz.my are excited about the brand’s return and will keep everyone updated as soon as the information is available.