Watch the BMW M3 and M4 Competition duke it out in a drifting family feud

It’s been two weeks since the launch of the all-new BMW M3 and M4 twins, and now that all the talks about their giant grilles have died down a little bit, BMW saw it fitting to remind everyone that the new dynamic duos are still fun to drive with a drift battle between the two.

The promotional video takes place at a deserted shipping port in Slovenia, where most sane people have presumably already gone back home. The video starts off with a lime-green BMW M4 Competition driving out of a M-Town shipping container, but was swiftly joined by another set of headlights, belonging to the BMW M3. Driving the cars were none other than BMW M CEO Markus Flasch and Ede Weihretter, one of the many BMW M driving instructors worldwide.

The video featured some do-not-try-at-home stunts and a gratuitous amount of sliding on the wet pavements, paired to loud noises, quick cuts, and shiny lights – a tried and tested recipe for a great promotional video. But perhaps the best part of the video was when the cars raced past the security guard, though he was not paying any attention to his surroundings as he was busy replying to BMW M’s Instagram story post – hoping to see the cars in real life. Well played, BMW.

We also had a chance to see for the first time the M Drift Analyser, a part of the optional M Drive Professional system which records and rates how well you can stick your rump out in a corner. Unsurprisingly, the CEO of BMW’s performance division and a M driving instructor will have no troubles achieving the full five stars.

Both the BMW M3 and M4 competition are powered by the S58 3.0-litre twin-turbocharged inline-six engine. The M3 in standard form gets a healthy 473 hp and 550 Nm on tap, while the Competition-spec M4 gets an uprated engine, producing 503 hp and 650 Nm.

The standard variants come as standard with a six-speed manual transmission – which was featured on the M3 in the video – while the Competition models get an eight-speed automatic gearbox.

The Competition models can also be specified with a M xDrive all-wheel drive system – which we presume is the case with the M4 Competition in this video judging by Flasch’s comments that the “M4 (Competition) is faster”. Though, he still didn’t have any trouble having some sliding fun as the all-wheel drive system is capable of a 100% rear-wheel drive “drift” mode.

Of course, being BMW’s own promotional video, there’s no winner to this “race” – perhaps other than us, the viewers. If we can just forget the grille for a moment, which of these two will you choose?


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