Alongside the launch of the Ferrari SF90 Stradale last Friday, Naza Italia, the sole importer and distributor for Ferrari in Malaysia, has also taken the opportunity to unveil its new showroom in Petaling Jaya. Refurbished with a total investment of around RM3.5 million, the Petaling Jaya showroom is among the first outlet in the South East Asia region to carry the brand’s new corporate identity (CI).
Naza Automotive Group CEO, Dato’ Nik Hamdam Nik Hassan said, “The newly renovated showroom makes each visit a truly immersive experience, enabling the public to have a taste of ‘la dolce vita’, as known by Ferrari owners across the globe. Every detail in this beautifully designed space is an ode to this iconic brand’s automotive elegance and the exclusive lifestyle that complements it.”
Built to a size of 11,900 sq. ft., the new Ferrari Petaling Jaya showroom can display seven cars at any given time across its two floors. The latest Ferrari models are displayed in the ground floor in the main display area, alongside a dedicated customer lounge equipped with a coffee bar, designed to give customers the impression of a “exclusive club” and not just the average car dealership.
On the other side of the ground floor area is the configuration room, which Naza Italia says mirrors the customisation experience offered at the Ferrari headquarters in Maranello, Italy. It is decked out with a broad selection of materials and options including samples of fabric, paint, leather and livery, while the ‘atelier’ doors can be rotated to allow for the room to be closed off for customers who prefer more privacy.
Other amenities on the ground floor include a brand experience video wall, a private consultation room, as well as a delivery area that has
been thoughtfully designed for new Ferrari owners and their loved ones to celebrate the occasion of being handed the keys to their new Prancing Horse.
Meanwhile, the first floor of the new Petaling Jaya showroom is partially dedicated to Ferrari Approved, the brand’s pre-owned certification programme. Each of these certified pre-owned vehicles on display have been subjected to a meticulous 190-step check and prepared to ensure that they are in “world-class” condition.
Dato’ Nik Hamdam added: “Throughout the years, we have actively invested in our commitment to developing and nurturing relationships with our customers. This elegantly renovated showroom enables us to build upon those customer connections whilst also offering them a
sense of community in a space where they may gather with others who share their passion for the Prancing Horse.”
The Ferrari Petaling Jaya showroom is situated at 3, Jalan 51A/221, Seksyen 51A, 46100 Petaling Jaya, Selangor, adjacent to the nation’s only authorised service centre for Ferrari. This location has been the main hub for Ferrari in Malaysia since 2009.
The showroom is open from 9 am to 6 pm on Mondays to Fridays, 10 am to 4 pm on Saturdays, while Sundays and public holidays will be on appointment basis only.