It says a lot when an all-new Aston Martin model is to be unveiled to the world in Beijing, China. You can guess as much that the focus is about getting the eyeballs of the largest automotive market in the world. If the Porsche Cayenne and Lamborghini Urus are anything to go by, the DBX should double, if not triple the sales of Aston Martin.
The chosen ‘feng sui’ date is 20th November, just two weeks to go, but Aston Martin has taken the liberty to tease the interior as well as reveal the recommended retail price of the DBX for four different markets – £158,000 in the UK, €193,500 in Germany, JPY 22,995,000 in Japan and US$189,900 in the USA. The price of £158,000 in the UK is targeted directly at the Lamborghini Urus, which should translate into a RM2 million price tag here, after duties and taxes.
From the image teased, the DBX’s interior could easily be mistaken for a Bentley’s for its opulence and extensive use of leather and alcantara, but presented in a sportier bent. Aston Martin says that the DBX interior was designed ‘meet the needs of the 99th percentile male to the 5th percentile female’, and even a group of children were invited to share their views on the ingress and egress of the vehicle.
According to Aston, all the hard work on the cabin has ensured class-leading front and rear legroom, along with a feeling of airiness courtesy of the full-length panoramic glass roof and expansive side windows, and that whichever seat you may be in, there will be ‘a sense of space and lightness with encapsulating views of the world you’re exploring’. Powerful words.
The all-aluminium, all-wheel drive DBX is expected to be powered by Mercedes-AMG-sourced 4.0-litre twin-turbo V8 in the tune of around 550 hp, mated to a 9-speed auto; Aston’s own 5.2-litre V12 will be the other engine option, with a hybrid powertrain to come later in the model life, also sourced from Mercedes-Benz.