Ferrari Malaysia opens first experiential pop-up store in Pavilion KL

Naza Italia, the official distributor of Ferrari vehicles in Malaysia has just launched a one-of-a-kind experiential pop-up showroom here at the main entrance of Pavilion Shopping Centre, Kuala Lumpur.

Happening from today until 28 September 2018, the pop-up showroom is the first of its kind in Malaysia and part of a regional effort that offers the public a taste of the Ferrari brand. The showroom features two distinct models from the brand’s stable, the Ferrari Portofino and the GTC4 Lusso V8, both of which were officially launched in Malaysia not too long ago.

Group CEO, Automotive Group, Naza Corporation Holdings Sdn Bhd, Dato’ Samson Anand George said: “The Ferrari Pop-Up Experience, an expansive open-air showroom that greets the eyes with the brand’s signature red hue, invites the public to explore the lavish world of the Prancing Horse. Ferrari is known to be a very exclusive brand, however, on this occasion, we are making it more accessible. Situated amongst other luxury brands in Pavilion KL, this experiential pop-up showroom really does offer customers an insight into the lifestyle that complements Ferrari ownership.”

In conjunction with the Ferrari Pop-Up Experience, Ferrari Malaysia is also running a photo contest on Instagram from 22nd to 28th September where you’d stand a chance to win exclusive Ferrari merchandises. All you have to do is follow Ferrari Malaysia’s official Instagram account (@ferrari.malaysia), take a photo of the booth with the accompany hashtag #ferraripopupmy and tag 3 friends in your caption.



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