MINI gets a new logo – no longer three-dimensional

The new Mini is penned from the three-dimensional badge that has been around since the relaunch of the brand in 2001 – only now, it loses the protruding elements and features a flat design.

Aside from the black and white effect that projects a better clarity of the brand’s new identity (as if the shape of the car isn’t recognisable enough), the shading and grey tones in the previous logo have been forgoed.

The new logo will be applied to all MINI models as of March 2018 – on the bonnet, rear end, steering wheel and on the remote control. For the eagle-eyed observers, you would’ve noticed the new badge on display when MINI cheekily presented it on the MINI Electric Concept, due in 2019 just a few months back during the Frankfurt Motor Show.

Also in the name of commemorating its roots, MINI had recently also introduced the 1499 GT, in celebration of one of the most well-known classic Minis of all time, the 1275 GT.

The MINI 1499 GT houses a pokey little 1.5-litre 3-cylinder Twin Power Turbo engine producing 102 hp with 0 to 100 km/h taking 10.1 seconds.

Power is delivered via a 6-speed manual gearbox with rev-matching technology and is contained by sports independent rear suspension. Only 1,499 units of the 1499 GT will be built between November 2017 to February.


MINI Electric Concept


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