As we close the third quarter of 2017, Mercedes-Benz Malaysia (MBM), the number one premium brand in the country has released their remarkable sales figures – 8,771 vehicles sold in the first nine months of 2017. While the figures are slightly lower year-on-year, MBM remains optimistic for the coming months and believes that they are on track for yet another record breaking year.
Despite shifting lesser cars this year compared to the same period in 2016, MBM remains the leading carmaker in the premium cars segment with a market share of 2.3 percent year to date (YTD). In 2017, MBM’s sales were driven mainly by the locally produced limousines with 5,238 units sold followed by the SUV range and compact car range. Let’s take a look at the break down:
- W205 C-Class CKD – 3,044 units
- W212 E-Class – 1,891 units
- W222 S-Class CKD – 303 units
- X205 GLC – 1,622 units
- GLE & GLE Coupe – 273 units
- Dream Cars Range – 406 units in total
- W176 A-Class – 383 units
- GLA – 435 units
- CLA – 351 units
- B-Class – 63 units
The most remarkable figure is the Dream Cars range, made up of MBM’s cabriolets, coupes and AMGs, which sold 406 units, significantly more than the 301 units sold in the entire year of 2016 and we are not in December yet. As always, the locally assembled C-Class remains as the brand’s bread and butter model.
MBM Vice-President for Sales & Marketing, Mark Raine believes that with the recently introduced locally assembled GLC 200 and E 350 e plug-in hybrid, the company will be able to achieve their sales target for the year – outselling last year’s sales figure of 11,779 units.