The all-new Peugeot 3008 has been crowned the 2017 European Car of the Year award at the 2017 Geneva Motor Show. According to Peugeot, this is the 21st prize awarded to the 3008, which is quite a feat since it was only launched last year.

This is not the first time Peugeot bagged the European Car of the Year title though, their first win was way back in 1969 with the 504, followed by the 405 in 1988, the 307 in 2002 and the 308 in 2014. This year the 3008 beats the Alfa Romeo Giulia and the Mercedes-Benz E-Class to take the top spot, by a judging panel comprising 58 European journalists.

Peugeot’s CEO, Jean-Philippe Imparato said, “I am particularly proud and very pleased that the all-new Peugeot 3008 SUV has just won the 2017 Car of the Year prize. This trophy is the culmination of five years of incredible work by the brand’s teams and our group.”

The 3008 will be launched here in Malaysia in Q2 this year, but we’ve driven it last year in Bologna and came away quite impressed with the compact SUV.

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najdi U
Najdi appreciates and sees cars as more than just a transportation tool. He believes that driving is therapeutic and finds solace when cruising at 110 km/h. Given the chance, he prefers to drive than being driven.