As the saying goes, imitation is the sincerest form of flattery. There’s a reason why we see tonnes of tiny sized wheels with the Vossen logo fitted onto everyday cars. Well, that will soon change because Vossen Wheels has officially arrived in Malaysia and the first thing they vowed to do was slap replica manufacturers with lawsuits.
Although imitations have come a long way to look and sometimes feel like an authentic product, nothing can trump the amount of R&D that manufacturers put in to ensure quality of the highest standards. Good news for enthusiasts and purists, Vossen has appointed Authentic Wheels Centre (AWC) located in Bandar Sunway as their sole distributor for the Malaysian Market.
|Wheel||Price per set of four (Inclusive of GST and installation)|
|19” Monoblock & Flow Formed Series||RM11,000|
|20” Monoblock & Flow Formed Series||RM12,000|
|21” Monoblock & Flow Formed Series||RM13,000|
|22” Monoblock & Flow Formed Series||RM14,000|
|Vossen Forged (Custom made)||Starts from RM35,500|
According to Ivan, the director of AWC, they have been distributing authentic Vossen wheels in Malaysia for the past few years under Hup Shun Tires. They delivered promising results over the years, prompting the manufacturer to endorse them as an official sole distributor. This is a stamp of confidence on the quality of service AWC provides.
Here’s a little background on Vossen: they are an aftermarket wheel specialist based in Miami, Florida dedicated to provide consumers a trendy alternative to their rims. As you can see from their products, it really does show.
Unlike those tiny 14- or 15-inch fakes, Vossen only produces wheels that are aesthetically prominent. As such, authentic Vossens only come in sizes measuring 19-inches and above. Needless to say, the quality of the finish is significantly better over the knock offs.
Vossen Wheels are manufactured to exceed or at least be on-par with OEM wheels. To achieve this, every wheel adheres to TUV and SAE International standards. TUV, short for Technischer Überwachungsverein is an independent German organisation that validates the safety of products. Meanwhile, SAE International is the Society of Automotive Engineers International based in U.S. that sets global engineering standards for automotive and aerospace industries. With these two internationally recognised qualifications, rest assured that you only get nothing but the best from Vossen.
To curb the rampant intellectual property theft, Vossen Wheels and AWC have registered a trademark for Vossen in Malaysia. This is a huge step forward not only in protecting the Vossen brand but also to safeguard consumers from inferior products. No matter how similar the replicas are made to look like the real deal, the engineering and structural properties can never come close to authentic Vossens that follow strict international standards.
The next steps, according to President of Vossen Wheels, Jav Azadi, is to take legal actions against distributors and manufacturers of Vossen replicas. They will be working closely with AWC and lawyers to chase these fakes away from the market.
As the only authorised dealer in Malaysia, AWC carries the full range of Vossen wheels. Their services include professional consultation, fitment, custom orders and warranty claims. AWC can also arrange for custom made wheels should you prefer your Vossen to be finished in bright pink. Of course, you would have to fork out slightly more for personalisation.
Prices for the standard wheels start from around RM11,000 for 19-inch and goes well beyond RM30,000, depending on the specifications of your desired wheel. Photos don’t do these wheels any justice. You really need to pop by AWC’s showroom to take it all in.
Although pricing for these wheels are on the steeper end for most, purchasing from an authorised dealer such as AWC will guarantee quality finish, perfect fitment and sturdy structure. Oh, did I also mention that all Vossen wheels comes with a 5-Year manufacturer warranty against manufacturing defects?