Mercedes-Benz Malaysia (MBM) is certainly on the roll here, recording yet again another milestone in sales performance this year after announcing that they’ve sold 1,202 units of cars in June.
This follows their previous record achieved in May with 1,143 units sold, but their run in the first half this year solidifies Mercedes-Benz as the country’s leading choice of luxury passenger car brand. It also marks their fourth consecutive record-breaking month, selling a total of 5,163 units (year-to-date) compared to the same period in 2014 with 3,366 units – a 53 percent year-to-date growth.
Driving this success is their core products, namely the locally produced C-Class, E-Class and S-Class models. Combined, the trio make up of 3,787 units, an increase of 62 percent from the same period last year. They’re certainly healthy numbers, but the E-Class is by far their best seller with 1,967 units registered – a whopping 41 percent increase from the first half of 2014.
The W205 C-Class on the other hand, registered sales of 1,104 units ( a 38 percent increase) whereas the W222 S-Class recorded a monumental 419 percent growth to 719 units. To give you a better perspective of that, the total units sold for the first half of 2015 equates to the S-Class’ total sales volume from 2004 to 2006.
Mercedes-Benz’s compact car range is also one of their key contributors, registering a growth of 32 percent to 1,348 units. The range is comprised of models such as the A-Class, CLA and GLA. At the press conference, President and CEO of MBM, Roland Folger said, “The success we have experienced in a short six months speaks for itself. The market loves our new models, and we thank our customers for their support which is a testament and validation of our continued success into the business we have in Malaysia.”
MBM’s Vice President of Sales and Marketing (Passenger Cars), Mark Raine also said the company will continue its product offensive, and customers can look forward to the arrival of the new AMG V8-powered C63 and C63 S. Just last month, the company launched the RM1.15 million AMG GT S.