About 700 key Shell Helix trade partners gathered at the 2015 Shell Helix National Trade Dinner to celebrate another successful year as the leading passenger car motor oil brand in Malaysia. The event, held at Genting Highlands, saw a 26-year-old lady from Teluk Intan, Perak, walk away with a brand new F30 BMW 3-Series Luxury sedan.
To mark Shell and BMW’s recent global partnership, Ms Cheong Chuu Yng was given the keys to the brand new luxury sedan by Shell Lubricants’ General Manager, Mr Leslie Ng. Also given the ‘Platinum Heroes’ recognition were 12 mechanics from Helix Branded Workshops around the country – an award that’s earned via measuring their skills, knowledge and passion in serving customers.
During the event, Ng said, “This is all about rewarding our trade partners for their partnership, dedication and commitment towards our end consumers. These trade partners are extremely important to us as they are the trusted experts in the eyes of consumers. We are delighted that they share the belief that our revolutionary Shell Helix Ultra with PurePlus Technology is far superior to any other motor oil the market.”