Mercedes-Benz Malaysia, in collaboration with NZ Wheels Bangsar, has launched Stars@Mercedes-Benz Bangsar. It’s the third Stars@Mercedes-Benz showroom globally, after Zurich in Switzerland and Ginza in Tokyo, and the first in Southeast Asia to showcase the latest retail brand experience – and coincidentally, it’s also now the world’s largest.
The new facility is strategically located in Bangsar and is designed to serve Kuala Lumpur’s high-net-worth communities. It spans 1,800 square metres across two floors and is backed by a RM5 million investment from NZ Wheels.
The Stars@Mercedes-Benz showcases the most exclusive models from Mercedes-AMG, Mercedes-Maybach, the iconic G-Class, and flagship Mercedes-Benz models. The ground floor features a dedicated Manufaktur area where customers can tailor and customise their vehicle using a wide range of samples and options. Large digital screens aid this immersive experience by displaying high-quality audiovisual content.
A key innovation on the ground floor is its flexibility. The space can be transformed into one distinct brand world within just 30 minutes, a feat enabled by modular wall systems and brand-specific logos tailored to each brand identity.
On the first floor, the new showroom features a dedicated AMG Performance Centre and interactive product displays. The showroom is also equipped with a 50 kW DC fast charger for customer convenience. Other amenities in the new showroom include a café-style lounge area and private customer engagement rooms equipped with digital media tools.
Mercedes-Benz Cars Malaysia, CEO and President, Amanda Zhang, said, “As a leader in the automotive industry, Mercedes-Benz is consistently enhancing the experience for our customers. Together with our trusted partner NZ Wheels, Stars@Mercedes-Benz Bangsar, complemented by the latest Mercedes-Benz retail brand presence, is unprecedented as it embodies our vision to transform retail spaces into immersive lifestyle destinations.”
“As a leader in the automotive industry, Mercedes-Benz is consistently enhancing the experience for our customers. Together with our trusted partner NZ Wheels, Stars@Mercedes-Benz Bangsar, complemented by the latest Mercedes-Benz retail brand presence, is unprecedented as it embodies our vision to transform retail spaces into immersive lifestyle destinations,” she added.
Following the launch of Stars@Mercedes-Benz Bangsar, a 2S service centre located in Jalan Genting Klang/Setapak is scheduled to open in Q2 2026.
The Stars@Mercedes-Benz Bangsar showroom is located at 61, Jalan Ara, Bangsar, 59100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur. It is open seven days a week from Monday to Sunday, including public holidays, from 10 am to 7 pm.
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