Cycle & Carriage has entered into a strategic alliance with Stellantis Malaysia. This collaboration will see the introduction of the Peugeot brand to Cycle & Carriage’s portfolio. The move signifies a strategic expansion for the company as it seeks to capitalize on growth opportunities within the Malaysian automotive market.
The partnership will see Cycle & Carriage retailing multiple Stellantis brands, leveraging its extensive network and customer base. This strategic move positions both companies for growth and success in the competitive Malaysian automotive market.
Cycle & Carriage CEO, Thomas Tok stated “We are excited to embark on a new chapter with Stellantis Malaysia, to offer customers an expanded product lineup, coupled with Cycle & Carriage’s expertise in automotive backed by our 125-year history. This aligns with our strategy to deliver exceptional journeys to a broader customer base, expand our market reach, and drive shareholder value. We truly believe that existing and future customers will greatly benefit from this partnership, offering easy access to a wider range of quality products based on their needs and quality services even after point of purchase.”
He also added “This new chapter with Stellantis Malaysia is truly a testament of Cycle & Carriage’s commitment towards providing our customers exceptional journeys and adds to our rich automotive heritage in Malaysia. With a history of representing multiple automotive brands, we are excited to once again showcase further growth as a brand and look forward to serving Malaysians better in the near future with this expansion.”
RELATED: Mitsubishi to join Honda-Nissan alliance, to focus on electrification
Stellantis Managing Director, Jamie Morais stated “Today marks a significant milestone for Stellantis Malaysia, and we are thrilled to welcome our new dealer partner to our growing network. This is a testament to our commitment to delivering exceptional service and expanding our reach to better serve our valued customers. Cycle & Carriage’s reputation for excellence aligns perfectly with our values and we look forward to setting the new standards in the industry to provide unparalleled customer experience.”
Collaborating with Cycle & Carriage is part of Stellantis Malaysia’s dealer expansion efforts. This strategic expansion not only aims to strengthen the brand’s foothold in the country but also to identify key locations to be able to provide accessible and top-quality service to its customers nationwide in their communities.
Cycle & Carriage Malaysia will begin offering Peugeot vehicles at its existing showrooms in Cheras and Batu Caves by the end of 2024. The Cheras dealership will be a 1S centre while the Batu Caves will be a 2S centre. The company plans to expand Peugeot’s presence in Malaysia, including further dealership openings in northern and southern regions by 2025. For the northern area, the partnership has been looking to tap in the Georgetown, Penang. This partnership marks another milestone for Cycle & Carriage and Stellantis, following their successful collaboration in Singapore and Vietnam.
During a Q&A session, Cycle & Carriage confirmed the the establishment of a dedicated management team to oversee Stellantis brands in Malaysia following today’s partnership announcement. While initial Peugeot showrooms will share space with existing Mercedes-Benz outlets in Cheras and Batu Caves, the company emphasizes a clear distinction between the two brands to cater to their respective customer bases.
