BYD has announced a three-year strategic partnership with FC Internazionale Milano (more commonly known as Inter Milan) to become the club’s Global Automotive Partner.
The Chinese carmaker says the partnership “creates synergy” between the two parties, as both brands have a strong presence in key markets. In China, Inter Milan boasts over 154 million fans, while in South America — a key market for BYD — the club has nearly 90 million followers.
The football club reportedly has over 533 million fans globally and ranks second among football clubs in fanbase growth over the past five years.
BYD Group aims to maximise the value of the partnership through its BYD and Denza brands. Through the partnership, BYD Group will provide around 70 vehicles for Inter’s top management, technical staff, and first-team players. The club will also receive a special edition BYD Sealion 7, customised with design elements inspired by Inter’s team colours.
A limited number of this special edition Sealion 7 will also be offered to Inter fans and enthusiasts. In addition, dedicated purchase and rental programmes for BYD vehicles are being finalised for Inter supporters around the world.
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BYD Executive Vice President, Stella Li, said, “BYD’s name means Build Your Dreams, and I think this partnership is a dream for young people, for everybody with a passion for football. Inter Milan is well recognised for its energy, for never giving up, for always fighting for success and for its rapid growth into a global brand with a worldwide fanbase that extends beyond the San Siro stadium and Serie A.”
“These are qualities that BYD shares as a fast-growing brand too – we’re a global green technology company with the dream to fight climate change and cool the earth by one degree. We’re working so hard to do this – we have 120,000 engineers working day and night, producing 45 patents every working day because they love their job and they want to win. This determination, this constant pushing for change and working so hard to make it happen, is something that is really shared between BYD and Inter,” she added.
In the press release, BYD Group also boasted that they are “increasingly establishing itself as a technological leader in New Energy Vehicles (NEVs), with over 4.2 million vehicles sold in 2024—a 41% increase compared to the previous year—and already over 2 million units sold in the first half of this year, showing double-digit growth over the same period last year.”
FC Internazionale Milano Chief Executive Officer, Giorgio Ricci, said, “We are extremely pleased to announce this new partnership, which brings together two global groups united by a constant drive toward the future and the pursuit of excellence.”
“We are proud that the Group, with its brands BYD and Denza, has chosen Inter as the first football club to partner with. It is a testament to the growing global appeal of our brand. This partnership opens up new opportunities for internationally-oriented activations and content capable of engaging fans and consumers around the world. Together, we aim to develop innovative projects that further strengthen the Group’s positioning as a benchmark in the global landscape of sustainable mobility,” he added.
