Chery Malaysia has launched the new Chery Corporate Malaysia Factory in Shah Alam, Selangor. The plant is the brand’s first dedicated local assembly (CKD) facility in Malaysia and is the first in the ASEAN region to produce the Jaecoo J7 SUV.
Strategically located in the Shah Alam industrial zone, the Chery Corporate Malaysia Factory is close to local manufacturers who are critical to its supply chain. The facility is also geographically located close to Malaysia’s busiest port and the second largest in Southeast Asia, which primes the automaker’s readiness to export to the ASEAN region in the future.
The factory launch was commemorated with the first Jaecoo J7 AWD SUV rolling off its production line. The occasion was witnessed by the Minister of Investment, Trade and Industry Malaysia, Yang Berhormat Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, and China’s Minister of Industry and Information Technology (MIIT), Dr Jin Zhuanglong.
Chery Automobile Co. Ltd Chairman, Yin Tongyue said, “Malaysia is a very important market for Chery. Our vision for the Malaysian market is to grow with our local partners and customers for the long term. In addition to strengthening the value chain of Chery and Jaecoo offerings to customers, today’s launch is a positive leap for Malaysia’s automotive industry and economy. Paired with our strong service network built with our local dealer partners, Chery is excited to deliver best-in-class vehicles equipped with innovative technology, and the absolute best customer experience to the Malaysian market.”
Chery Malaysia also held a tour of its new facility, showcasing its technologies and its stringent quality control process applied to the Jaecoo vehicles. The Jaecoo J7 All-Wheel Drive (AWD) and Two-Wheel Drive (2WD) variants will be the inaugural models assembled at the Shah Alam facility.
The factory has resulted in the creation of 500 new jobs with the potential to grow further in line with market demands. To date, Chery, as a whole, is responsible for the creation of over 1,000 jobs in Malaysia through its local operations. The brand also has a network of 100 sales and service centres across the nation.
The new production facility launch will be closely followed by the official launch of Jaecoo’s off-road SUV, the J7, in Malaysia. This occasion will be celebrated over three days, from July 19 to 21, 2024.
The Jaecoo J7 is currently the only model assembled in the Shah Alam plant. The Chery Omoda 5 and Tiggo 8 Pro SUVs will continue to be assembled at Inokom’s manufacturing facility in Kulim, Kedah.
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