Ital Auto Malaysia, the official importer and distributor for Ferrari cars in Malaysia has launched its first showroom in Kuala Lumpur. Located within Four Seasons Place Kuala Lumpur, the new showroom spans 3,826 sq ft, and has two vehicle display bays. The facility is open daily from 10:00 AM to 7:00 PM on weekdays, and from 10:00 AM to 4:00 PM on the weekends.
Every key touchpoint in the showroom, from the reception to the sales floor, is manned by highly experienced ambassadors. While the customer lounge is where visitors can enjoy refreshments.
Complementing it is the heritage library, which offers a wide selection of reading material which Ferrari says will excite everyone from casual fans to the most enthusiastic brand loyalists. There are interactive displays and a unique brand experience video wall too, showcasing Ferrari’s racing passion and sporting heritage.
The new showroom also features a Ferrari Atelier that displays various personalisation options for Ferrari owners. This includes optional colours, equipment, materials and more, which offer a broad range of aesthetics that can be applied in combination with Ferrari Tailor Made personalisation services.
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Ital Auto Malaysia Executive Director, Zahir Kelvin Ong Abdullah said, “Malaysia is home to a thriving community of passionate Ferrari owners and loyal brand enthusiasts. Establishing the Ferrari ital Auto Malaysia showroom in Four Seasons Place Kuala Lumpur was important for us to ensure that iconic Prancing Horse makes its mark right in the heart of the City Centre, all while ensuring our facilities and services meet the high standards of automotive excellence synonymous with the brand.”
The launch of the Ferrari Ital Auto Malaysia showroom coincided with the Malaysian launch of two new Ferrari models – the Purosangue and the Roma Spider.
Ferrari Far East and Middle East Hub President, Dieter Knechtel said, “The Purosangue and Roma Spider are two models that have positively diversified Ferrari’s product mix since their respective introductions. It is fitting that these cars are celebrated together with the launch of the new Ferrari Ital Auto Malaysia showroom. I am pleased that Ital Auto Malaysia Sdn Bhd has secured such a strategic location in the heart of the city for the benefit of our local Ferrari community.”
RELATED: Ferrari Roma Spider launched in Malaysia – RM3.2 million before options
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