McLaren Artura brings tiger-inspired art to life with AR technology

McLaren Kuala Lumpur has collaborated with Malaysian artist Jaee Tee and Japanese artist Mitsuhiro Higuchi to decorate the McLaren Artura with augmented reality (AR) art, inspired by the Tiger of the Chinese Zodiac. The decorated McLaren Artura, along with some of Jaee Tee and Mitushiro Higuchi’s AR artworks are currently exhibited at McLaren Kuala Lumpur’s showroom located at Shah Alam until September 30, 1 PM.

One might not be able to see the artwork’s AR effect immediately. Visitors will need to scan the Instagram filter QR code provided, and simply point their smartphone camera at the McLaren Artura to see the semi-abstract tiger elements emerge from the Artura as if they have come to life.

Just to give you a refresher, the McLaren Artura is the British sports carmaker’s first-ever series-production hybrid supercar. It made its launch in Malaysia back in May 2022, with a price tag of RM1,050,000 before taxes and options.

The McLaren Artura is powered by a 3.0-litre 120°-angle twin-turbo hot V6 petrol engine, paired with an E-motor on its rear axle, along with an 8-speed dual-clutch transmission (DCT). This setup allows the British hybrid supercar to send a total of 680 hp and 720 Nm to the rear wheels.

RELATED: The McLaren Artura hybrid supercar has landed in Malaysia – RM1.05 mil before tax

The century sprint can be done in just 3.0 seconds, while sprinting from a standstill all the way to 200 km/h will only take 8.3 seconds. The McLaren Artura is also capable of travelling as fast as 330 km/h.

As to why the artwork is based on the theme of the tiger, McLaren Kuala Lumpur mentioned that it is a poignant nod to the carmaker’s historic 1974 F1 Champsionship’s alignment with the Year of the Tiger. Additionally, McLaren said that the endeavour is also a tribute to the shared values of courage and bravery embodied by the tiger as well as its own brand.

Aside from the McLaren Artura, other AR artworks from both Jaee Tee and Mitushiro Higuchi are also showcased in the exhibition. This includes tiger-inspired artworks, as well as tiger sculptures that are said to be inspired by five elements, namely water, earth, fire, wood, and metal.

This project also involves the participation of Heritouch Gallery, which represents Jaee Tee and an array of other exceptionally talented artists. Heritouch Gallery co-founder Richie C, said, “Behind every artwork lies a unique story and a unique artist. We are not just an art gallery; we are an artist management corporation. We focus heavily on artist and IP management, and we bridge art and conventional business activities together.”

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