While Porsche is reporting positive growth in deliveries for most of its models in the first half of the year, deliveries of the Porsche Taycan are down by 5% at 17,991 units worldwide. According to Porsche, the Taycan continues to be more affected by parts shortage than other models in its lineup.
Porsche’s best-selling model for the first six months of the year is the Porsche Macan with 47,755 units delivered worldwide. The Macan shows a growth of 26% over the same period in 2022. As for the rest of Porsche’s lineup, the Cayenne saw 46,884 units delivered (12% growth), the Porsche 911 saw 26,124 units delivered (21% growth), the Panamera saw 17,565 units delivered (13% growth), and the 718 saw 11,035 units delivered (13% growth).
The parts shortage issue has affected all manufacturers but has eased in recent times. While some EVs show a dip in deliveries, some have shown positive growth (i.e. Mercedes-Benz’s EQ range).
As for Porsche’s worldwide deliveries, the company saw positive growth all around. As Porsche AG Board Member for Sales and Marketing, Detlev von Platen said, “After the first six months of the year, we can be pleased with our delivery results so far. We posted gains in every sales region.”
The company saw a 15% worldwide growth with 167,354 vehicles delivered compared to 145,860 vehicles from the same period last year. Porsche saw growth in all of its regions with 24% growth in Germany, 12% growth in North America, 8% growth in China, 23% growth in Europe (excluding Germany), and 16% growth in overseas and emerging markets.
Detlev Von Platen adds, “Value-oriented growth is the top priority for Porsche. To achieve that, we are continuing to focus on flexibility as the global economic situation remains challenging. Especially in China, we are striving for a balance of supply and demand in line with our luxury positioning.”
In Malaysia, the Porsche Taycan made its debut back in 2020. The Taycan is available in its full range including the RWD model, the 4S, Turbo, and Turbo S. The Porsche Taycan was one of the early electric cars to be introduced in Malaysia.