Chery is set to relaunch its brand in Australia after leaving the market eight years ago. Along with the announcement, Chery said that it had waited until a new range of models with five-star safety ratings and advanced technology were developed before returning Down Under.
On their re-entry into the Australian market, Chery said it will do so with the aim of sustainable growth and a long-term vision.
According to Drive, Chery Australia Managing Director, Andy Zhang said that the Omoda 5 SUV will be the first model to arrive in the country, due in March 2023. Two other models will follow suit later this year such as the Chery Tiggo 7 Pro and Tiggo 8 Pro. Electric variants of the models will be introduced next year, barring any delays.
Zhang also said that the company plans to launch a network of approximately 60 showrooms along with introduction of a seven-year, unlimited mileage warranty for its vehicles. Zhang also highlighted that every Chery vehicle will have a five-star safety rating. The Omoda 5 SUV has already earned a five-star safety rating from Euro NCAP.
Chery Australia Marking Director, James Curtis commented that Australia is part of the Chery’s global expansion plan and is seen an important market with strong competition and discerning customers.