Chery returns to Indonesia, to become new base for ASEAN exports

Chery is back in Indonesia, with the official return marked by a launch event at the 2022 Indonesia International Motor Show (IIMS) last week. The re-entry into the republic is part of the Chinese marque’s wider push into the ASEAN market.

In addition to the brand launch at IIMS, Chery is also displaying a variety of vehicles at its stand, including the Tiggo 8 Pro, Tiggo 7 Pro, the EQ1 mini EV city car, as well as the Omoda 5, which is making its first-ever appearance in the region. The latter has also been earmarked for Malaysia when the brand makes its return onto our shores, widely expected to be sometime later this year.

Chery International President, Zhang Guibing said that Indonesia is one of the world’s most promising auto markets and an important strategic market for Chery in Southeast Asia. He added that Chery will take the Indonesian market as the bridgehead as it expands its reach to the neighbouring countries within the region.

Indonesia will become the base for export to other ASEAN countries and regions, the company said in a press release. It was previously reported that in addition to a manufacturing plant in the Archipelago, Chery will also be setting up a new research and development arm in the country.

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The company aims to expand its network of dealerships in Indonesia to over 100 outlets within the next two years, covering major cities and regions such as Java, Sumatra, Kalimantan, Sulawesi, and Bali, with parts hubs in the four core islands to pensure fast parts supply and after-sales service.

As for Malaysia, it seems that we will not have to wait too much longer now. The company has been shifting its marketing efforts up a notch recently with the launch of its own official Omoda 5 fan page, hinting at an imminent launch soon. Keep your eyes peeled!


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