Toyota has launched the Toyota T-Mate, a new umbrella name for all its safety and advanced driver assistance system.
The new T-Mate combines Toyota Safety Sense features with other active driving and parking assistance systems to not only make driving safer, but also to protect all vehicle occupants as well as other road users.
The introduction of T-Mate also coincides with the latest generation of Toyota Safety Sense (TSS) features which have been updated and improved.
The Pre-Collision System is now offering Acceleration Suppression at low speed and Intersection Cut-In Traffic Assist for the first time, along with the improved Oncoming Traffic detection and Intersection Turn Assist.
Additionally, new Toyota Safety Sense features such as Emergency Driving Stop System (EDSS) and Over-The-Air (OTA) updates. The latter allows new functions to be added to existing systems and cars.
Toyota’s other driver assistance features include Adaptive Cruise Control, Lane Trace Assist, Rear Cross Traffic Alert with Auto Brake, Intelligent Clearance Sonar, Automatic High Beam, and Road Sign Assist.
“Toyota T-Mate will be introduced with a marketing campaign featuring an empathetic character in a group of friends, who always comes to the rescue in tricky situations. She’s smart, quick-thinking and always there. Just like T-Mate,” as mentioned in the press release.