As a celebration of the upcoming festive season and in the spirit of giving, Volkswagen Passenger Cars Malaysia (VPCM) has teamed up with PichaEats over the weekend to deliver a total of 280 meals to the less fortunate through its “Driving Kindness” campaign.
The Driving Kindness convoy consisted of two classic Beetles and two Kombi vans driven by their owners who have volunteered for the project, alongside a Tiguan Allspace Highline and a Passat Elegance.
The team – including their cars – all dressed up in Christmas adornments, and headed off to deliver meals to the Hiichiikok Foundation, Trinity Community Children’s Home, Lighthouse Children’s Welfare Home, Sunteck Handicap Welfare Home, and Charis Sheep Pen Shelter, all within the Klang Valley.
Additionally, VPCM and PichaEats also delivered a total of 100 meals to the doctors and nurses at the Covid-19 testing station at Hospital Kuala Lumpur, as well as five more to individuals and families selected through a Facebook contest, which called on netizens to nominate those going through tough times and deserved a special meal as a show of love and appreciation.
VPCM Managing Director, Erik Winter said, “Christmas is the season of giving, and it is a privilege to be able to give back to the community and to the less fortunate. The year has been extremely challenging for everyone, and it is so important to stay connected, be kind and to give back whenever possible.
“The Volkswagen group has been committed to aiding refugees via numerous social platforms since 2015, and here we are honoured to partner with the charismatic team at PichaEats, who are doing an amazing job creating opportunities for refugees in Malaysia.”
PichaEats is a Malaysian social enterprise committed to empowering the refugee community in Malaysia through its food business. To date, they have served over 250,000 meals cooked by people from refugee communities in Malaysia.
As Malaysia is currently not part of the United Nations Refugees Convention, they cannot be formally employed as they are not recognised as asylum seekers. Through PichaEats, the refugee chefs are able to prepare the food in their own homes in accordance to strict quality standards.
With each meal ordered through PichaEats, 50% of the sales goes to chefs, while the other 50% helps PichaEats to cover operation costs, logistics, packaging, as well as reinvestment to create more opportunities and bigger impact for the Refugee community here in Malaysia.
PichaEats CEO and co-founder, Kim Lim said, “At PichaEats, we are all about making an impact. For this Christmas and year-end season, we especially wanted to emphasise the idea of bringing joy and spreading kindness to the community at large. It was a pleasure working with Volkswagen Malaysia to realise this, who were all-in for putting a smile on the faces of those who needed some good cheer.”