Hyundai Motor Company today revealed the first images of the all-new Tucson, due for its world premiere on the 15th of September, and we’re assuming that Martians were involved with its design.

The all-new Tucson is an expression of what Hyundai designers call “Parametric Dynamics” that utilises lines, faces, angles and shapes to create a kinetic, jewel-like surface.

It also features the company’s new signature headlamp architecture called “Parametric Hidden Lights” – with the daytime running lights seamlessly integrated into a jewel-like grille. The Tucson will also come with a longer wheelbase and a Coupe-like exterior that’s wider than previous generation models.

“The mission of ‘Sensuous Sportiness’, first introduced on the new Elantra, is to elevate the emotional qualities of automotive design. We want our customers to feel moved,” said Hyundai Global Design Centre, Senior Vice President, SangYup Lee.

Hyundai says entering its “Interspace” cabin is like entering a neatly organised room where everyday concerns disappear – sounds like the perfect spot for urban trotters with an existential crisis.

Inside, the dashboard extends towards the doors, wrapping around the front occupants (in Hyundai’s own words) like a deep gorge while the centre console was inspired by waterfalls.

Locally, Hyundai Sime Darby Motors is set to introduce the Hyundai Kona as the order books are now open. The Kona is priced at an estimated RM115,XXX and will be fully imported from South Korea.


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Pan Eu Jin
Regularly spend countless hours online looking at cars and parts I can't afford to buy. How a car makes you feel behind the wheel should be more important than the brand it represents - unless resale value is your thing.