The Malayan tapir is the the largest of the four widely-recognised species of the tapir, and is the only species native to Asia, on the island of Sumatra, Peninsular Malaysia, and Southern Thailand.
The endangered species has an expected lifespan of up to 30 years, but agriculture developments and deforestation, illegal hunting, and animal trafficking has resulted in an alarming decrease in their numbers. It is estimated that there are only less than 3,000 of the Malayan tapir left.
As a bid to raise awareness and raise funds for the preservation of the Malayan Tapir, Volkswagen Passenger Cars Malaysia (VPCM) has teamed up with local denim streetwear brand, Tarik Jeans, with the launch of an exclusively designed capsule collection, “Modern Nostalgia”.
The limited edition collection comprises of a variety of items including T-shirts, caps, bandanas, tote bags, key chains, and clothing patches.
“Modern Nostalgia” features key design elements from both brands, such as modern and iconic Volkswagen models, married with local classic and vintage design elements.
VPCM Managing Director, Erik Winter said, “A key pillar for Volkswagen is sustainability, and the group is investing heavily in this cause with over 500 sustainability projects worldwide.
“We are pleased to play our part in this meaningful project, and we will certainly not stop here as we will continue to explore ways to contribute to making a difference,” he added.
As for Tarik Jeans, Founder and CEO Afiq Iskandar said that the Malayan Tapir “has always been a part of the Tarik design aesthetics”, so much so that the it was also added to the brand’s logo, in addition to the main ‘teh tarik’ design.
The ‘Modern Nostalgia’b merchandise can be purchased on both Volkswagen’s and Tarik Jeans’ website, Shopee, Zalora, and at all Volkswagen authorised dealers nationwide.
A total of 50% of all proceeds from the sales of the collection will be donated to the Kenaboi Forest Reserve in Negeri Sembilan on World Tapir Day, this 27th April.
