Among the 500 different companies evaluated by American brand valuation company Brand Finance last year, from the fields of tech, oil and gas, banking, logistics and retail to name a few, these were the top 10 automotive brands.
1. Mercedes-Benz – USD65 billion (up from USD60 billion)
2. Toyota – USD58 billion (up from USD52 billion)
3. Volkswagen – USD44 billion (up from USD41 billion)
4. BMW – USD40 billion (unchanged)
5. Mitsubishi – USD37 billion (up from USD26 billion)
6. Porsche – USD33 billion (up from USD29 billion)
7. Honda – USD33 billion (up from USD25 billion)
8. Hyundai – USD 20 billion (unchanged)
9. Ford – USD18 billion (unchanged)
10. Nissan – USD17 billion (down from USD18 billion)
While the Tri-star brand continues to strive, Mitsubishi had a particularly good year with the biggest jump in its valuation, from USD26 billion to 37 billion. Nissan’s valuation had “Ghosn” down slightly, possibly due to the controversies of its fugitive former CEO.
“After moving higher up in the Interbrand ranking Best Global Brands, we are proud that Mercedes-Benz is also continuing to progress in Global 500 2020”, says Mercedes-Benz Cars, Head of Marketing, Bettina Fetzer.