Rolls-Royce Motor Cars has announced that global sales in 2019 reached a historic high in the company’s 116-year history. A total of 5,152 cars were delivered to customers in over 50 countries, an increase of 25% on the previous high set in 2018.
The luxury carmaker reported significant sales growth across all of its key global markets during the year. North America, representing a third of all Rolls-Royce sales, retained top status, followed by China and Europe.
Individual countries that achieved record sales figure includes Russia, Singapore, Japan, Australia, Qatar, and Korea.
Driving the brand’s historic performance is the new Cullinan, which became the fastest-selling new Rolls-Royce model in history. Rolls-Royce CEO, Torsten Müller-Ötvös said, “Worldwide demand last year for
our Cullinan SUV has driven this success and is expected to stabilise in 2020.”
Besides the Cullinan, all other Rolls-Royce models – Phantom, Wraith, Dawn and Ghost (in its final year of production) – too experienced strong demand throughout the year in their respective segments.
The Black Badge variants in particular have found affinity with the younger clients, while the demand for Rolls-Royce Bespoke commissions have also reached new peaks in 2019. Highlights for the Rolls-Royce Bespoke Collection include the Wraith Eagle VIII, as well as accessories such as the Rolls-Royce Champagne Chest.
In order to cope with the increased demand, Rolls-Royce Motor Cars has invested heavily in its manufacturing plant at the Rolls-Royce headquarters in Goodwood, with a new two-storey development due for completion in the first quarter of 2020.
The luxury carmaker is also creating 50 new jobs for 2020 in order to meet the expanding global demand. This is in addition to Rolls-Royce’s Apprenticeship Programme, which saw the largest intake of 26 new entrants in 2019.
Since the launch of the programme in 2006, almost 200 participants have completed their hands-on and vocational training – some of whom have gone on to hold important technical and supervisory roles within the company.