Now everyone can install a built-in SmartTAG toll reader


Tired of changing the batteries of your toll reader? Now you don’t have to anymore with LokaTag – the first built-in toll reader for aftermarket installations is now available in Malaysia. And it shouldn’t come at a surprise that the device is distributed by EFKON, the Austrian technology provider of Malaysia’s nationwide infra-red electronic toll collection system otherwise known as SmartTAG.

Priced at RM 499 each, the LokaTAG built-in toll reader is an alternative to the portable MaxTAG device launched in October last year. LokaTAG differs in that it is an integrated unit powered by a vehicle’s battery. LokaTAG is also compatible with all vehicle models and features a back-lit display with card error and low credit alerts.

According to EFKON Asia’s director Helmuth Blasch, brisk sales of the MaxTAG since its launch and increasing orders from car manufacturers for built-in toll readers was testament that the infra-red system retains high preference among road users due to its reliability.

“Market response to the portable MaxTAG has been excellent with average monthly sales of about 12,000 units. As for our built-in toll readers, we currently have five major car brands featuring our customised products with more coming on board soon. The combined total monthly sales of the portable and built-in units are about 25,000 units,” he revealed, adding that EFKON is targeting sales of about 1,000 units a month and that new functions such as Bluetooth connectivity (with other devices) and voice alerts may be introduced later.

LokaTAG retails for RM 499; convenience does come at a price.

LokaTAG can be purchased from the official LokaTAG online store on Shopee Malaysia and it will come with free on-site installation in the Klang Valley, Penang and Johor, along with 0% Easy Payment Plan (EPP) for just the addition of RM1. Customers outside these regions can install their LokaTAG for free at selected authorised dealers.


Denis Wong

Denis Wong

In the age of misinformation and spin, Denis prefers candour and a counterpoint, because the truth matters.
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