Nissan Teana discontinued, ETCM to focus on SUVs

At a question and answer session with the media at the facelifted Nissan X-Trail Media drive, Sales & Marketing Director of Edaran Tan Chong Motor (ETCM), Christopher Tan revealed that the Nissan Teana has been officially discontinued in Japan and Malaysia.

Nissan is officially exiting the D-segment market and the brand will be focusing on SUVs instead. This global direction is also reflected in ETCMs product strategy where the facelifted X-Trail is now positioned as the brand’s top model.

According to Tan, customers want a high riding vehicle in Malaysia for that extra sense of security when going through flash floods and poor road conditions. Besides that, global demand for sedans has been dropping steadily, in favour of SUVs.

 Currently, ETCM’s line up of models include the Nissan X-Trail, Serena, Almera, Navara and Urvan.



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