BMW Malaysia has deployed seven BMW Product Geniuses in three BMW dealerships in Klang Valley: Auto Bavaria Kuala Lumpur, Auto Bavaria Glenmarie and Ingress Auto Damansara.
These trained BMW Product Geniuses are not your usual sales advisors. Their role is to take you through the world of BMW and tell you everything you would want to know about the brand and the BMW vehicle portfolio to completement the sales advisors.
Managing Director for BMW Group Malaysia, Harald Hoelzl said: “Conventionally, stepping into a car dealership can be an intimidating experience for customers, as they may feel pressured into making purchasing decisions before being allowed to familiarise themselves fully with the products. With this in mind, our BMW Product Geniuses are on hand to provide customers with a pressure-free experience. From these highly personalised interactions, we aim for customers to derive Sheer Driving Pleasure from the very beginning of their BMW Ownership Experience.”
“In addition to being a friendly face, the Product Genius is equipped with the expertise to explain and demonstrate the use of each feature and function of a BMW vehicle, and offer insights on product benefits suited to a particular customer’s specific needs. Overall, BMW Product Geniuses occupy a key role as neutral customer consultants, ambassadors for the brand, and knowledge touchpoints within the dealership,” added Hoelzl.