The Volkswagen brand is upping its SUV offensive, recently venturing into the compact SUV segment and even expecting to launch a convertible SUV in 2020. Not surprising given one in every five cars sold by the brand is an SUV.
Member of the Board of Management of the Volkswagen Passenger Cars brand responsible for Sales, Jürgen Stackmann said: “SUVs are becoming increasingly popular with our customers throughout the world. This is why we are consistently pursuing our current SUV offensive. It will be a key contribution to strengthening our core business so that we can invest the necessary billions of euros in mobility and autonomous driving.”
Volkswagen expects that by 2025, every second Volkswagen passenger cars sold throughout the world will probably be an SUV with strong demand in China, North and South America. By 2025, the company will be offering more than 30 SUV models in its portfolio ranging from the most compact segment to the large premium segment.
The SUV offensive announced by Volkswagen in 2015 has resulted in positive returns as the Tiguan is now among the top 10 best-selling cars in the world with more than five million units sold. The newly introduced T-Roc also received an overwhelming response with almost 130,000 cars sold since its market debut in 2017.