Following the success of the new Volkswagen T-Roc, Volkswagen has given the green light to build a convertible version of the compact SUV. This will be the Volkswagen’s first ever attempt at a convertible SUV and was deemed essential to grow the brand’s SUV range.
At a board meeting, Volkswagen Group Supervisory Board has confirmed an investment of more than €80 million (RM384 million) to produce the T-Roc convertible at their Osnabrück plant in Germany. The new model is set to hit production floors in the first half of 2020 and is expected to reinforce Volkswagens presence in the compact SUV segment.
CEO of the Volkswagen brand, Dr. Herbert Diess says: “Volkswagen is evolving into an SUV brand. The T-Roc is already setting new standards in the compact SUV segment. With the cabriolet based on the T-Roc, we will be adding a highly emotional model to the range. I am especially pleased to note that we can count on the Osnabrück team’s decades of experience with convertibles.”
SUVs are currently the key growth driver of the Volkswagen brand as proven with 720,000 Tiguan delivered throughout its production lifespan, the Tiguan is among the top 10 best-selling models in the world. By 2020, the brand intends to expand its SUV range to 20 models worldwide as they anticipate 40 percent of vehicles sold will be SUV’s. With the new T-Roc convertible, Volkswagen is adding a convertible option for customers in fast-growing SUV segment.
Volkswagen T-Roc Convertible Teaser
Volkswagen T-Roc SUV