Last year was Mercedes-Benz Malaysia’s (MBM) fourth consecutive record year – achieving an all-time high sales record of 12,045 vehicles sold in 2017 – translating to an overall 2.3 per cent growth compared to 2016. It also meant that the three-pointed star is well ahead of the pack in the premium segment.
“To deliver the Best Products, we launched 17 new models. To offer the Best Customer Experience, we launched nine new and upgraded dealerships, including a brand new dealer group, Auto Commerz Sdn Bhd. As a result, we successfully achieved a record-breaking year, our best ever performance in the history of Mercedes-Benz Malaysia”, said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.
“We are delighted to have delivered a record-breaking 12,045 Mercedes-Benz Cars to customers in Malaysia and by this confirming our position as the leading premium brand. Our locally-produced vehicles, especially the new E-Class and the GLC have been our growth drivers”, said Mercedes-Benz Malaysia, Sales & Marketing, Vice President, Mark Raine.
He added, “We are thankful that our customers have put their confidence in our premium products. With our innovative mobility solutions, digitalisation initiatives as well as upcoming product highlights, we are confident of continuing on this success path”.
MBM’s sales last year were driven by the locally-produced limousines which recorded 7,041 units sold. Mercedes-Benz also sold 2,599 units of SUVs – contributed by the CKD Mercedes-Benz GLC 200 and GLC 250.
Mercedes-Benz’ compact cars recorded a total of 2,031 units sold while from the Mercedes-Benz Dream Cars line-up, a total of 374 units were sold.
A staggering 17 product launches took place throughout 2017 where one of the key highlights included the celebration of 50 years with AMG. MBM marked the occasion by launching six new 43 series models – the Mercedes-Benz E 43 4MATIC, SLC 43, C 43 4MATIC, C 43 4MATIC Coupe, GLC 43 4MATIC, GLC 43 4MATIC Coupe and later, the AMG GT R.
Complementing its line-up of Best Products, MBM invested in initiatives that demonstrated its signature Best Customer Experience by organising various customer engagement activities focusing on the different interests of its target audience. These included the Ultra Singapore 2017, Urban Hunting movement, and Hungry for Adventure in East Malaysia. In addition, MBM also launched a Mercedes-Benz branded charging station in Bangsar Shopping Centre (BSC).