Honda Malaysia made headlines earlier this year when they outsold Toyota to be the best performing non-national carmaker in terms of car sales. The company sold three times more cars than they did five years ago, but as much as they’d like to celebrate, there’s simply no time for them to rest on their laurels.
This year, during the parting of Honda Malaysia’s Managing Director and CEO, Mr Yoichiro Ueno, the company gave us a glimpse into what we can expect from them this year. Joining the already solid and seemingly complete product lineup are the new Honda Civic and facelifted Honda Accord. The good news here is – although not confirmed word-for-word – both models will most likely be locally assembled.
Despite the duo’s highly anticipated arrival, Honda Malaysia targets to sell 90,000 cars this year, compared to the 94,902 units (14.2 percent market share) they shifted last year. The first two months of 2016 saw a dip in car sales mainly due to current economic pressures, but Honda seems unfazed in their quest to emulate last year’s exceedingly positive performance.
Honda Malaysia currently has 87 dealerships and 14 body paint centres, but they plan to bring the tally up to 95 and 20 respectively.