Auto Bavaria launches BMW i showroom, dedicates entire floor for i brand


Auto Bavaria, the longest serving BMW authorised dealer in Malaysia has officially launched the BMW i Showroom and service centre at its Jalan Tun Razak dealership, right in the heart of Kuala Lumpur.

Occupying the entire first floor of the dealership, Auto Bavaria set aside 1,383 sq ft for our nation’s first BMW i showroom to showcase the brand’s identity, furniture and fittings. It houses a (one, singular) unit of the BMW i8 plug-in hybrid sports car, along with the wall mounted charging accessory, the BMW i Wallbox.
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BMW’s Managing Director and CEO, Mr Alan Harris said, “Introduced earlier this year at the BMW World Malaysia 2015, BMW i is about the development of futuristic vehicles and mobility services with inspiring design and a new understanding of premium that is strongly defined by sustainability. With BMW i, the BMW Group has changed the premium automotive industry and with this new BMW i facility from Auto Bavaria, we are able to develop the BMW i brand further here in the country.”

Jeffrey Gan, Managing Director of Auto Bavaria said, “Customers of the BMW i8 can be rest assured that our BMW i centre will offer excellent day to day support for their BMW i vehicle. This includes service and maintenance appointments as well as vehicle repairs and on the road assistance, with a dedicated mobile charging device for owners courtesy of our BMW i Mobile Care Centre”.2015-BMW-iShowroom-Launch-9

For now, the RM1,188,800 i8 will be the sole model offered for our market, as the complexity of setting up the charging infrastructure in place for i3’s two different models needs to be sorted. BMW Malaysia is in talks with the government and related agencies to make that happen. “Once that comes, we will consider to bring in the i3”, said Harris.

While declining to comment on the exact numbers of the i8 reserved for our market, Harris did confirm that all examples have been snapped up. That being said, Auto Bavaria and BMW is committed to offer excellent day to day support for their BMW i vehicles, from service and maintenance appointments to repairs and road-side assistance; qualified personnel are ready to assist.2015-BMW-iShowroom-Launch-29

Auto Bavaria’s BMW i showroom is the third of its kind in South East Asia, joining Thailand and Singapore to serve the demands of the region.


IMAGE GALLERY


Daniel Tan

Daniel Tan

Video editor by day, editorial contributor by night. Drives like a self-controlled mad man, edits like an amateur. Wishes he was The Stig's fat asian cousin. He will drive the wheels off a fast car and the life off of you if you're unfortunate enough to be a passenger.
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