The ultra-exclusive Lamborghini Fenomeno has made its regional debut at the recent Lamborghini Day Japan 2025, alongside a bespoke Revuelto Ad Personam edition. Unveiled at the Ariake Urban Sports Park (a venue created for the Tokyo 2020 Olympic Games), the duo was launched to celebrate one of its most important markets globally. Japan is the brand’s leading market in the APAC region and its third-largest worldwide.
The Fenomeno is Lamborghini’s latest ‘Few Off’ model, limited to just 29 units worldwide. It’s also the most potent – the 6.5-litre naturally-aspirated V12 has been massaged to produce 845 hp, which is augmented with three electric motors for a combined system output of 1,080 hp.
That is 65 hp more than what the already impressive Revuelto makes, effectively making it the fastest accelerating Lamborghini to date, with a 0-100 km/h sprint time of just 2.4 seconds. The VMax, should you dare venture that far up the speedometer, is in excess of 350 km/h.
Engineered for the extreme, the Fenomeno is equipped with a “6D sensor” that collects, processes and feeds driving data to the computers in real time. The computers then immediately adjusts traction and performance limitations, resulting in improved performance in all driving situations. Together with the new “CCM-R Plus” carbon ceramic brakes, the 6D sensor helps reduce braking distance by up to 10%.
Meanwhile, the Revuelto Ad Personam edition is yet another bespoke creation, highlighting the pinnacle of Lamborghini’s customisation programme. Japanese Lamborghini owners appear to have a deep appreciation for personalisation, and the Ad Personam Lounge in Roppongi (one of only three in the world) is a testament to that observation.
Its exterior showcases a longitudinal gradient finish, marking the first time this fading effect has been used on a Lamborghini. The paint transitions from Bianco Asopo (white) to Rosso Khonsu (red). This chromatic choice references both the Japanese national colours (symbolising auspiciousness) and the brand’s DNA (white for elegance, red for sportiness).
Inside, the cabin is similarly divided into two contrasting hemispheres, featuring contrasting thread colours – white on the passenger side and red on the driver’s side. The “ANIMAE” embroidery and the brake calipers invert this scheme.
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All this bedazzling spectacle was, as mentioned, part of Lamborghini Day Japan 2025, an event which attracted over 500 owners, media, and enthusiasts from across the Asia Pacific region.
As is customary, there was a parade comprising more than 100 Lamborghinis, featuring icons like the Miura SV, Espada, Countach, Diablo, Islero, as well as more modern offerings such as the Urus, Huracan, Aventador and Revuelto. Also present were several few-off masterpieces like the Reventón, Centenario, Sián, and of course the Countach LPI 800-4.
Lamborghini Chairman and CEO, Stephan Winkelmann said: “Celebrating Lamborghini Day 2025 in Tokyo is truly special — a city where heritage and innovation come together in a way that perfectly reflects the spirit of our brand. Japan has always been one of Lamborghini’s most passionate markets, with a deep appreciation for craftsmanship, precision, and design.”
“This event was not only a showcase of our latest models and sustainable innovations, but also a chance to share this incredible energy with our loyal community of enthusiasts,” he added.
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